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Nike adapt bb 10

nike adapt bb 10

Shop the latest Nike Adapt trainer release dates, curated from the best sneaker shops across Europe. Nike Adapt BB 2.0 Tie Dye White Multi. £300.00 TBC. The Adapt App gives you exclusive access to the latest and greatest features of your Nike Adapt footwear. CONTROL THE FIT FROM YOUR PHONE. The Nike Adapt BB 2.0 goes on sale in its "OG" colorway via and other retailers on February 16th at 10 AM ET, for $400.
nike adapt bb 10

: Nike adapt bb 10

Nike adapt bb 10
Nike adapt bb 10
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Nike Adapt BB: New self-lacing trainer app breaks just days after launch

People's shoes are crashing after a Nike app stopped working.

Nike's new Adapt BB shoes have been hailed as the future of sneakers, after they were released just days ago. They use futuristic motors to allow them to be precisely tightened up automatically, without any shoelaces or other input.

All of that can be controlled by an app, which allows people to slip on the shoes and then let the motors do the work of tightening them up, in a way shoelaces would traditionally work. They use much the same technology that allowed Nike to recreate the self-lacing shoes from Back To The Future in a limited run.

But that feature has broken after the Android app stopped syncing with the sneakers. Now, the shoes have lost one of their main features and cannot be controlled in the way they are intended.

The problems have led to a raft of one star reviews on the Google Play Store, as customers complain the shoes are crashing.

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"App wont pair with left shoe," the top review reads. "Paired with sneakers right after unboxing then completely crashed after last update."

Another reviewer wrtes: "whenever I try connecting my shoes, it says error try again or it says it's already connected with another pair of shoes".

Most complain that the app has broken on the left shoe specifically, while the right shoe continues to work.

The iOS version of the app is still working, suggesting the problem is with the design of the Android tools.

The problems appear to have arrived after Nike sent out a firmware update intended to fix problems with the shoes. Downloading and applying that caused the Android app to break.

The shoes do have manual controls, meaning that people can lean down and tie them up. But a large part of the functionality is built around the fact they can be controlled through the companion app, allowing for easy tightening when needed.

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By Mark Wilson8 minute Read

For the past three years, a team inside Nike has been working on a shoe that could change the trajectory of the company. It’s the most-tested piece of footwear Nike has ever released. Athletes, ranging from high schoolers to pros, wore it for more than 27,000 miles on the court. Laces were snapped. Circuits were crushed underfoot. In the end, Nike developed a final product it calls Nike Adapt BB (the “BB” stands for “basketball”).

At a glance, it’s a high-tech, low-top basketball shoe with self-tightening Power Laces. It’s the first time the legendary shoe designer Tinker Hatfield’s 30-year-old vision from Back to the Future II has come to life–at least in the form of a shoe that Nike is willing to deem a performance-level product (the company released a pair of self-lacing shoes back in 2016).

But more importantly, it’s the first digitally connected shoe that doesn’t just measure your activity the way Nike+ technologies have for years. Instead, the Adapt BB can actively alter its shape, adapting in ways that fixed foams and Flyknits never could, whether that’s locking on tight to your foot during a drive to the hoop, or just loosening your kicks into slipper mode after a long day at the office.

“We’re moving from a fixed state of performance to something more fluid and dynamic,” says Eric Avar, creative director of innovation at Nike, who was the 15th designer Nike hired 27 years ago. “As long as I’ve been here at Nike, this has been a conversation, and I think we’re just starting to see it come to fruition.”

The Nike Adapt BB debuts technology that Nike executives readily put on the same pedestal as Nike Air. But for Nike, the Adapt BB is just the first step on a long journey toward making shoes that can literally feel your pain and react to it–the sort of shapeshifting apparel teased by researchers for years. It’s just the sort of radical product that proves that Nike, despite being the number-one shoe manufacturer in the world, sitting on a few years of solid growth and a strong appetite from China, doesn’t want to leave room for competitors to catch up.

The Adapt BB will be available on February 17 for $350, but the public can expect countless additional updates to the Nike Adapt platform–mix of sensors, processors, and digital software–which will eventually be applied to other products to tackle problems beyond just fit. In fact, Adapt technology is expected to come to other Nike shoes and clothing in the months and years to come. The company’s apparel will soon tailor itself to you, at a moment’s notice.

The Shoe

The Nike Adapt BB is an unabashed tech product, complete with two glowing LED circles in the sole that are meant to anthropomorphize the shoe with eyes, suggesting that the footwear is alive, if only a little. The shoes connect to your smartphone of choice via Bluetooth–you can even use your phone to change the color of the LED lights. To keep the shoes powered, the soles rest on an inductive charger, which tops off their batteries to run about 10 days on a charge.

To skeptics, these tropes might make a bad first impression. Charging! Lights! Smart shoes have failed to catch fire over the past few years–including Nike’s own launch of Nike+ basketball shoes in 2012.

But Nike’s meticulous attention to classic shoe design can’t be denied. The outer shell of the shoe fits like a sock, woven from Nike’s yarn-like Flyknit fabric. Inside that layer is basically a whole other shoe, woven from Nike’s firmer, newer Quadfitmaterial, complete with a more typical tongue. This double-stacked mix of materials and construction is the result of multiple fit studies performed within Nike to help make all the new tech in the shoe feel both comfortable and familiar.

Ask anyone at Nike why they launched Adapt technologies with a basketball shoe, and they’ll tell you it’s because basketball is the most challenging vertical–a combination of big jumps, hard landings, and lateral cuts that are more explosive and less predictable than any other sport. Question why they started the Adapt platform with a self-tightening “lace engine,” and they’ll explain it’s because fit is the most important quality of any shoe.

Case in point: LeBron James takes 10 minutes to lace up his shoes before a game to get that perfect level of “containment,” according to Nike. Containment is the phenomenon in which the bottom of your foot and the sole of your shoe become a single entity, so that you don’t slip or lose any energy as you move.

The Nike Adapt BB’s primary goal is to automate containment. The shoe doesn’t have laces as you know them. You slip your foot inside, and with a squeeze of buttons hidden in the upper, or a tap of a smartphone app, a series of integrated straps wrapping around your foot will tighten down to your preferred level. Inside the shoe, the lace engine–which is a small gear box that fits into the midsole–features sensors and microprocessors that spool up loose slack with 32 pounds of pressure to tighten the upper without yanking with the tips of your fingers.

Getting the perfect amount of tightness was a challenge, because fit is at least partially subjective–and because you don’t always want shoes to fit the same way.

“If you’re going to have a shoe you wear all day long, generally people don’t want an ultra-tight, form-fitting, no-room-for-breathing experience,” says Michael Donaghu, vice president of innovation at Nike. “But if you’re lining up at the starting line of the 100m final of the Olympic Games, you have your shoe so tightly fit to your body.”

Nike’s solution was twofold. First, the designers built extra foam into the tongue and the heel of the shoe, to create a bit of wiggle room when it comes to locking down without squashing your foot. The second solution was to create “modes” of tightness. When you first set up your shoe–with the aid of an iPhone or Android phone–it gradually tightens to help you find your primary mode. After that, you can set up other modes. So if you’re an athlete, you might want a Bench mode that’s loose, a Warm Up mode that’s medium tight, and a Game mode that’s super locked down. Through the game, you could adjust your fit by tapping at the shoe or your smartphone, rather than re-lacing. Perhaps smartphone-managed presets sound like a headache. But they come with a big advantage: Nike claims the Adapt BB’s Power Laces provide a 40% improvement to containment over their best basketball shoe.

The Platform

The Nike Adapt platform is a lot more than the lace engine. It’s what Nike’s designers and engineers compare to an iPhone that lives under your foot–capable of withstanding someone literally jumping on it again and again–with enough durability to actually outlast the foams and cloths of the shoe itself. The hardware will be constantly iterated upon (the company is already planning second and third versions). And it will collect an unprecedented amount of data about human movement, akin to what Nike collects in its own internal Performance Lab. “Not like GPS,” cautions Donaghu. “Literally the forces you are using.”

For that data, Nike has many plans–first and foremost of which is creating shoes that will adjust to your needs in real time, not just through presets.

“If your feet swell or socks change, we do have the ability to understand that,” says Jordan Rice, senior director and smart systems engineer. “And it’s the world’s first firmware updatable shoe, so there’s plenty of opportunity [to take advantage of it].” From my interviews with Nike, it seemed plausible that the BB will receive such an update.

The other aspect of this data collection could inform how you train or even play. Here’s where the connected smartphone app comes in, providing all sorts of feedback to the user that screen-less shoes can’t.

“If we see you’re running without perfect bilateral balance, we know that now. We can change the way you train to get stronger, maybe head off injury,” says Donaghu. “Another thing we have is this unbelievable partnership of teammates and elite athletes in every sport. It has been difficult to share how Michael Jordan moves, deeply. How do we bring what an athlete knows and does [to you]?”

I float the possibility of a “Couch to Dunk” mode, much like the famous “Couch to 5K” running plan–a set regimen anyone could follow to learn how to dunk. Donaghu confirms this is just the sort of thing they’d like to bring consumers, to create a more long-tail relationship after a shoe is purchased.

This digital-tracking relationship may worry some privacy-minded athletes. Nike claims that sharing your data with the company will always be completely opt-in on the Adapt platform. Nike Adapt BB’s fit will be customizable “forever” without “making you opt-in to anything,” according to Donaghu. And Adapt’s services will be tiered, allowing you to use some features by sharing some, but not all of your data. Furthermore, Nike promises to never share your data with third parties–though of course that promise alone can’t stop a data breach.

If you squint through all the design and technology, you can spot a deeper business plan at play. It’s easy to imagine Nike using Adapt to diversify its revenue from products into services. While Nike does not break out revenue from services in public accounting, it’s hard to imagine the brand is making much, if anything, from its now-free Nike+ subscriptions. Even companies like Apple are eyeing services because, sooner or later, it just gets hard to sell more things. While Nike representatives tell me they have no immediate plans to create revenue from the Adapt digital product, it’s easy to imagine future opportunities including subscriptions and one-off workout plans, if it scales.

But to pigeonhole Nike Adapt as some subscription-based revenue generator misses out on what the product means to veteran designers working within Nike–and what it could mean for the future of apparel.

“We believe a big portion of the future of performance will be adaptive . . . It might be electro-mechanically based right now. That adaptation may evolve to smart fibers; it may evolve to being more organic, and a natural extension of the body,” says Avar. “Although we’re super excited about this product and where it is right now, it is just one small step on a much broader journey…” he continues, before adding, with a sweeping optimism that feels very Nike, “…how we can blur the line between advances in the digital world and technological world and, fundamentally, what it means to be human.”


Everything You Need to Know About the Nike Adapt BB

Call it a gimmick. Call it futuristic. Call it whatever you want, but you can’t say the Adapt BB, isn’t a big swing for Nike in basketball, and in general.

Functional power-lacing is something Nike has been inching towards since it brought the fictional Nike Mag to reality in 2011. They brought it to the masses in 2017 in the HyperAdapt 1.0, albeit at a $700-plus price point at retail, and now the technology officially coming to basketball courts during NBA All-Star Weekend.

“We really took the Adapt BB as a moment to study one of the most intense and rigorous sports that exist,” said Nike senior design director Ross Klein about bringing it to basketball. “Once we knew we could conquer there and know the behavior of a basketball athlete, we could really attack the rest of the environments in sport.”

Basketball isn’t the end for adaptive fit either. There are running and lifestyle versions planned for later this year. In fact, designers were testing the adapt platform on a running version of the sneaker as they were developing the Adapt BB.

Here, Nike’s senior design director breaks down the most important aspects of the Adapt BB.

  • It was one of the most rigorously tested sneakers Nike has made.

    The cabling system for the power laces went through 50 iterations alone, along with trialing the sneaker against extreme temperatures, body weight, and water damage. “Every time we iterated we tested it—both from a fit test and some from a wear test,” Klein said.

  • The metamorphosis of a butterfly was main point of inspiration for the design team.

    “What a butterfly is doing throughout its life cycle is adapting and changing, but we also want a level deeper. There's a sort of enchantment that happens with an insect like that, and what we wanted to do was not show everything off in the shoe, but be subtle about it and make you feel and hear the difference of the shoe.” Designers even pay a nod to the butterfly on the pivot point of the outsole.

  • Dots were also a big part of the sneaker’s design language.

    “Dots are a very humanizing factor and it’s very connected to the eyes. In terms of adaptability and transition, we use those dots as a moment to carry around the shoe and that's what came to fill out the rest of the Swoosh—four dots that represent something secretive.”

  • It was one of the most top-secret projects at Nike HQ.

    “We kept it all in our house. We controlled it in our environment and had athletes come to us,” Klein said about keeping the sneaker from leaking before the official unveil. Pro weartesters like Jayson Tatum and Kyle Kuzma didn’t even know what they were trialing until they got to Nike campus.

  • The material that helps the sneaker conform to your foot is called Quad-Fit.

    “We went through about two and a half years of testing and developing on this material alone. And I'll tell ya, it's a woven and anyone who knows anything about wovens, the conformity and sensation of this is unlike any woven we've had or have been able to build. The reason why is because this is super soft, very conforming, very light weight, open and breathable, and has multi axises of containment.”

  • Designers tested the sneaker with every possible cushioning.

    “We basically looked at everything under the sun for this and what we wanted to do was test drive a ton of foams,” Klein said about how the decision was made to settle on Lunarlon foam. They ultimately decided to focus on fit first and have a cushioning that worked best with the sneaker’s lacing engine. ”What we wanted to do was make the greatest fitting basketball shoe and one of the best playing basketball shoes we've ever made and go right to that route.”

  • The sneakers are waterproof.

    “We say don’t submerge it in the ocean, but you can easily walk outside in the rain and in a puddle like a normal shoe,” Klein said. The battery also lasts up to two weeks if you use the sneaker everyday, even longer if you’re not using them to play basketball.  It takes four hours to charge the sneakers up to 100 percent.


Just as fashion saw major shifts across all facets of business this past decade, so did footwear. Now a multi-hundred-billion dollar industry, footwear owes much of its meteoric rise to sneakers and its surrounding culture. Once a niche underground world living within long release lines and internet forums, this collecting subculture found its way into the mainstream, becoming the launching point for many young people’s infatuation with fashion.

Sneakerheads were thrusted into the global spotlight when certain coveted releases during the early part of the decade caused absolute pandemonium. News outlets, local and international, covered the chaos that ensued at malls and boutiques alike, from the overnight campers, to the fights, riots and arrests. Despite the apparent dangers however, people became fascinated by this world, the camaraderie it promotes and the status it brings. Now it seems everyone has a sneaker “collection” at home.

At the same time this mainstream adoption was happening, fashion and footwear were deep in a digital revolution, where blogs and ecommerce supplanted longstanding print publications and physical storefronts. Brands and retailers looked at the disarray that was now following traditional in-store releases, and began digitizing sneaker culture, creating social media communities, online raffle systems, augmented reality experiences and more.

Soon, demand for product, vintage and new, outgrew supply, leading to the secondary market boom of the latter half of the decade. It’s no longer just eBay and traveling conventions, but now there’s a whole stock market for sneakers, keeping track of their value in real time. Heritage auction houses like Sotheby’s have even brought their curatorial expertise and prestigious clientele to the reselling community, offering some of the rarest sneakers in the world to its most serious collectors.

The decade wasn’t all hype and digital reconstruction however, as the past 10 years also brought about some of the most advanced and rather necessary footwear innovations in history. From 3D-printed sneakers and auto-lacing systems, to sustainable, fully-recyclable footwear, the industry is primed for a bigger, brighter and more responsible future.

But before we enter the 2020s, we wanted to highlight some of the most influential sneakers of the last decade, kicks that have helped propel many of the aforementioned industry shifts. Here they are, the 12 most important sneakers of the 2010s in chronological order.

nike adidas jordan balenciaga flyknit racer ultraboost ultra boost roshe run kanye west yeezy 2 red october 350 turtle dove turtledove fragment design hiroshi fujiwara air 1 high og parley futurecraft 4d 3d foamposite one galaxy concord 11 mag off white virgil abloh the ten chicago triple s

Nike Air Foamposite One “Galaxy”

Year: 2012

To start, this is really a combo entry, encompassing both Nike’s Air Foamposite One “Galaxy” and 2011’s Air Jordan 11 “Concord.” The AJ11 released in December with the Foamposites arriving two months later, both of which caused absolute pandemonium at stores all around the States. The hype around the first should be obvious: the “Concord” is one of the most iconic sneakers of all time and prior to 2011, it hadn’t seen retail shelves since 2001. The Foamposite on the other hand, was simply riding out a wave of popularity during the 2000s, peaking with these particular galactic theme (and later the “Paranormans”), its most ostentatious at the time.

Hundreds, if not thousands of people camped outside of any given store for these kicks, leading to fights, riots, arrests, cancelled releases, back-door sales, and threats against store clerks when supply did not meet demand. News outlets both local and national covered the chaos that ensured, turning the world onto the fanatic community of sneaker collectors.

The violence and negative publicity persuaded Nike and its retailer network to reconsider and restrategize how they release sneakers with hopes of making the process more inclusive and safer, while still maintaining its core values of community and fun. They may not be the sole causes, but these two releases didn’t just bring sneaker culture to the mainstream, they pushed for a digital revolution in footwear: where forums transitioned to social media; coveted drops landed on mobile applications; and AR replaced released lines.

Buy:Nike Air Foamposite One “Galaxy”

nike adidas jordan balenciaga flyknit racer ultraboost ultra boost roshe run kanye west yeezy 2 red october 350 turtle dove turtledove fragment design hiroshi fujiwara air 1 high og parley futurecraft 4d 3d foamposite one galaxy concord 11 mag off white virgil abloh the ten chicago triple s

Nike Roshe Run

Year: 2012

The same year Nike introduced its state-of-the-art Flyknit Racer, it also released the ultra-affordable and now highly-contentious Roshe Run. Dropping without the splendor that came with the Racer, the Roshe seemingly materialized on retail shelves, then vanished just as fast. Its minimal, heavily-cushioned design and low price appealed to everyone, young and old, especially non-runners turned off by in-your-face tech.

For a good two years the shoe was everywhere, both on the streets and social media. Then just as it appeared, the simple, democratic shoe quickly fell out of favor with fashion enthusiasts and sneakerheads alike. It was considered a cheap alternative, in price and design, to the myriad of sock-like runners beginning to hit the market, including the adidas UltraBOOST, and it was soon associated with the fashionably tasteless.

Though it had a short run, the Roshe was still an immensely popular and influential shoe. It may be one of the first true non-performance lifestyle sneakers outside of retro basketball shoes, one that inspired all footwear brands to consider and develop their own minimally-designed and super-comfortable everyday kicks. It was also one of the first sneakers to gain popularity through social media, thanks to a rather skeleton marketing plan and the rise of Instagram. The Roshe made sneaker-collecting more democratic, inviting those who were unaware it even existed.

Buy:Nike Roshe Run

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Nike Flyknit Racer

Year: 2012

For runners, the 2000s saw less footwear innovation than decades past, as brands honed in on their existing technologies to make shoes lighter and faster with more natural rides — think Vibram’s FiveFingers shoes and Nike’s Free sole. Then, in February 2012 during an Olympic product summit, Nike unveiled its industry-shifting Flyknit technology with the Flyknit Racer (and Flyknit Trainer). This first-of-its-kind performance running shoe featured a one-piece yarn-and-fabric-knitted upper that not only reduced weight but also waste. A 5.6-ounce size 9 Flyknit Racer was said to remove the typical waste associated with making a traditional running shoe by about 80%. It not only excelled in performance but also in sustainability.

Thereafter, the Flyknit Racer set a precedent for the footwear industry; runners wanted the lightweight, form-fitting feel of a knitted sneaker, while brands basked in the cost-effectiveness of machine-built one-piece uppers. The sneaker even excited fashion lovers the world over, as it became the shoe of choice during a time when menswear was transitioning from the suited-and-booted days of the late aughts, to skinny jeans and performance kicks, a precursor to the ever-evolving athleisure genre of today. The Flyknit Racer’s success inspired brands like adidas, Balenciaga, Maison Margiela and others to produce their own knitted, sock-like trainers — a trend that is still alive and well today.

Buy:Nike Flyknit Racer

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Nike Air Yeezy 2 “Red October”

Year: 2014

By 2012, Kanye West had become one of the world’s most influential people in all of culture. He had seven platinum albums under his belt, as well as fashion and footwear collaborations with Louis Vuitton, Givenchy, BAPE and Nike. Then, midway through the year, Nike and Kanye followed up 2009’s Air Yeezy 1 — Nike’s first non-athlete signature sneaker — with the Air Yeezy 2.

All the while, fashion’s digital revolution was in full stride, where information and product became more readily available for the global market. More and more people, especially men, began to take a serious interest in elevating their wardrobe and overall taste levels, often beginning with footwear. Consumers researched items and brands endlessly, and when a store didn’t have the product they wanted, they turned to eBay. This movement gave eBay a new lease on life as fashion’s secondary market of choice.

By this time, veteran sneakerheads had fully realized just how lucrative reselling footwear could be, so much so that that same year, StockX (then known as Campless) launched as the first stock market for sneakers. So when Nike finally surprised-released the Air Yeezy 2 “Red October” in 2014, after Kanye had already announced that he was leaving Nike to partner with adidas, the shoe sold out in minutes, with pairs landing immediately on eBay for prices ranging from a few thousand dollars to well over a million. It was yet another viral moment for sneaker culture, where news outlets all over the world began covering the dark world of reselling sneakers.

The “Red Octobers” helped bring what was once a niche, underground world into the mainstream. And that same company who thought to track the value of sneakers on the secondary marketplace in real time is now valued at over a billion dollars.

We also can’t forget that the “Red Octobers” were so popular that over the next few years seemingly every sneaker model released in an all-red colorway.

Buy:Nike Air Yeezy 2 “Red October”

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fragment design x Air Jordan 1 High OG

Year: 2014

At the turn of the decade, Jordan Brand brought back the iconic “Banned” and “Chicago” colorways of the Air Jordan 1 High, which were then followed by the popular “Shadow,”“Black Toe” and “Royal” schemes in 2013. The timing of these releases couldn’t have been better, as streetwear was becoming the style of choice for young men around the globe, transitioning out of the dapper danny days of the previous decade. Their love for design, quality, versatility and storytelling remained however, kickstarting the trend of ‘luxury-street.’ In need of a shoe that was sleek enough for slim, tapered jeans but also timeless and statement-making, stylish young men around the globe made the AJ1 a part of their uniform.

Seeing how much the fashion world was adopting this sneaker, Jordan Brand enlisted the keen eye of streetwear godfather Hiroshi Fujiwara and his cult brand fragment design to produce a collaborative AJ1, a rarity at the time. The result was an iteration that melded the aforementioned “Black Toe” and “Royal” colorways with a premium leather construction.

The shoe was an instant hit, selling out all over the globe and solidifying the world’s love for this archetypal sneaker. It has since reinvigorated JB’s retro business, with the likes of Travis Scott, Virgil Abloh, COMME des GARÇONS and Dior following in fragment’s footsteps to reimagine the brand’s classics. It’s the sneaker that truly brought the worlds of streetwear and luxury together.

Buy:fragment design x Air Jordan 1 High OG

nike adidas jordan balenciaga flyknit racer ultraboost ultra boost roshe run kanye west yeezy 2 red october 350 turtle dove turtledove fragment design hiroshi fujiwara air 1 high og parley futurecraft 4d 3d foamposite one galaxy concord 11 mag off white virgil abloh the ten chicago triple s

adidas UltraBOOST

Year: 2015

Prior to officially inking Kanye West as the brand’s foremost ambassador and collaborative designer in 2014, adidas found itself struggling to compete with Nike’s endless innovations and deep archive. At the time, the brand relied heavily on heritage models like the Superstar and Stan Smith to maintain relevance, but with the rise of fashionable everyday-sportswear — what we now call athleisure — adidas knew if it couldn’t innovate and disrupt Nike’s perpetual rise, it would remain a distant second for years to come.

Insert the adidas UltraBOOST in February of 2015. For the first time ever, adidas combined its three biggest in-house technologies — BOOST, Primeknit and Torsion — into one model. BOOST soles promised exponentially more energy return than any other runner on that market, offering industry-leading comfort that quickly caught the attention of casual wearers. At the same time, the Primeknit upper not only complemented this industry-leading cushioning, but it also capitalized on the then-current infatuation with sleek, form-fitting sock-like uppers — which was started by the Flyknit Racer. Touted as “The Greatest Running Shoe Ever,” the UltraBOOST did not disappoint.

The adidas UltraBOOST set an entirely new benchmark for how a performance sneaker should feel and perform, but it was world-class tastemakers like Kanye West who brought the perfectly-simple yet complex design into the world of style. It became the most talked about shoe of 2015, even in a year when Kanye released his BOOST-equipped YEEZY 350. Thanks to this tandem of shoes, the Three Stripes gained market share, increased revenue, sold more product and most importantly, found itself back on the heels of Nike. If it wasn’t for the UltraBOOST serving as a proper intro to the YEEZY BOOST, there’s no telling where adidas would be today.

Buy:adidas UltraBOOST

nike adidas jordan balenciaga flyknit racer ultraboost ultra boost roshe run kanye west yeezy 2 red october 350 turtle dove turtledove fragment design hiroshi fujiwara air 1 high og parley futurecraft 4d 3d foamposite one galaxy concord 11 mag off white virgil abloh the ten chicago triple s

adidas YEEZY BOOST 350

Year: 2015

When Kanye West ended his partnership with Nike in 2013, citing money, creative freedom and marginalizing executives, sneakerheads were undoubtedly frustrated. Kanye was hitting a stride in the footwear design world, having launched two popular models with Nike and equally revered collaborations with BAPE and Louis Vuitton. The world wanted more, but Mr. West lacked the resources to bring his lofty ideas to a global market — see the infamous “How Sway?!” interview for proof.

adidas then stepped in, offering everything Kanye didn’t have at the Swoosh; a little over a year later, he kickstarted his refurbished YEEZY line with the 750

21 Photos

NBA: New Orleans Pelicans at Memphis Grizzlies

According to Nike, a redesigned shroud makes the shoes much easier to put on and take off, while an Air Zoom Turbo bag in the forefoot provides added bounce, similar to Kyrie Irving's line of shoes. They also have a reworked midsole that's supposed to improve the transition from heel to toe.

Like the first model, they still connect to your phone via Bluetooth and an app (that hopefully won't brick anyone's shoes this time) for customizations or updates, and need to be charged every couple of weeks by being placed on a wireless mat. The folks at Weartesters gave them a try and noted that while this year's model is considerably heavier, at 19.6 oz, it's far more comfortable than the first generation Adapt BB. Still, they felt like the high-price is probably too much to pay for something that adds little to the on-court experience at this point. The Nike Adapt BB 2.0 goes on sale in its "OG" colorway via and other retailers on February 16th at 10 AM ET, for $400. If you can't wait, there are a few pairs listed on StockX already, with prices starting at $443.

Update: Tonight during the Rising Stars game at NBA All-Star Weekend, Ja Morant debuted a new red color way for the Adapt BB 2.0. Dubbed one of the ten "gamer exclusive" sneakers coming out this year it's going to be available in NBA 2K20 first, before unlocking as a "physical purchase" that players can buy from within the game at some point in the next few weeks.

Images: Nelson Chenault-USA TODAY Sports/Sipa USA/Press Association (Ja Morant)

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Nike Adapt BB

The Nike Adapt BB is the first-ever basketball shoe that laces itself! The fast-fit system is a real head-turner and works well, but doesn't offer as much customization possibilities as a regular lacing system. Another highlight of this shoe is the high-quality materials that feel nice and look premium. The Cushlon cushioning system performs well but is a bit disappointing considering the hefty price tag. Overall, this is a really good performer and a must-have for sneaker geeks that want to experience the latest technology!

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Expert Reviews of the Nike Adapt BB:

Expert Rating: 8.5(ranks #90 of 192)

Even ignoring the fast-fit adaptive lacing system - this is a really nice performance basketball shoe. On top of that - this is a real head-turner!

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The first-ever self-lacing basketball shoe is here - and it's one of the best basketball shoes we have ever played in.

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The Nike Adapt BB is a good performance basketball shoe. But there are better performers for much cheaper. So if you are a sneakerhead, or really into innovative tech, then this is a great shoe!

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I had a lot of fun playing in the Nike Adapt BB. The self-lacing system works well and the overall performance is really solid. Pick these up if you are interested in the latest tech and you can afford the hefty price tag!

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User Reviews of the Nike Adapt BB:

User Rating: 9.2(ranks #13 of 192)

User didn't add a summary.

Traction of the Nike Adapt BB:

The circle and lines traction pattern using translucent rubber is screaming loud and works really well on clean courts. On dusty courts, you will need a while to break-in but it never gets really good.

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The traction performance is beasty!

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Even though the rubber is translucent I found the traction to be rather good. Works very well on clean courts, but dusty courts can be problematic.

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The traction is clearly the best performance aspect of the Nike Adapt BB! Squeaky, responsive, but a little inconsistent on dusty courts.

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Cushion of the Nike Adapt BB:

The Cushlon cushioning is super nice. Really nice compression in the heel and super bouncy. The only downside is that you don't get a ton of court feel.

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I love the full-length Cushlon cushioning setup, but I would have preferred to see a Lunarlon or React setup.

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The full-length Cushlon insole feels super comfortable, especially in the heel! I really like the cushioning setup, but for $350 I had hoped for a little more.

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Full-length Cushlon is nice - but not the best cushion system Nike has to offer.

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Materials of the Nike Adapt BB:

Expert Materials Rating: 9.3(ranks #3 of 192)

User Materials Rating: 10.0(ranks #5 of 192)

The materials are super nice and feel great on foot.

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Nike used some of their best materials, and they all came together really nicely! Light, breathable, flexible and the break-in time is minimal.

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The materials look nice and feel really premium.

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Support of the Nike Adapt BB:

Support is good overall, but I felt a little bit wobbly because your feet are pretty high off-the-ground.

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Outrigger, internal heel counter, external heel clip, and great overall lockdown coming from the lacing system.

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I didn't have any heel slippage and no side-to-side movement in the forefoot. The shoe felt a little bit "tippy" at times, mostly because of the soft cushioning.

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Fit of the Nike Adapt BB:

The adaptive fit system is insane! Don't worry that you can't get it tight enough - this system will crank your laces tighter than you ever could!

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The self-lacing mechanism does an amazing job and remembers the perfect fit. This is really a smart shoe!

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The self-adjusting automatic system really works! But you won't be able to customize your fit like you are able with regular laces.

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The fit is pretty good for what it is. But I feel that a traditional lacing system allows you to better customize the fit to your feet.

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Durability of the Nike Adapt BB:

User Durability Rating: 10.0(ranks #6 of 192)

Outdoor of the Nike Adapt BB:

The rubber is super soft, but we didn't experience a lot of fraying.

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Would I take this shoe outdoors? No!

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Width of the Nike Adapt BB:

Runs a little bit narrow, especially in the forefoot.

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Size of the Nike Adapt BB:

Runs true to size.

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nike adapt bb 10
nike adapt bb 10


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